Senior Lifecycle Marketing Manager

Seattle, WA
Full-time
Onsite
Senior Level
3+ years exp

Sleeper is where millions of sports fans play fantasy, make picks, and follow the games together. They are seeking a Senior Lifecycle Marketing Manager to build and manage their lifecycle program, focusing on user onboarding, activation, retention, and reactivation.

Responsibilities

• Build our lifecycle program from the ground up in Braze — canvases for onboarding, activation, retention, and reactivation across push, email, and in-app
• Rebuild email as a channel. Own email deliverability end to end: domain warm-up, list hygiene, engagement-based sending, and earning our way back to the inbox
• Own segmentation and targeting. Define audiences from behavioral data, and partner with data and engineering to get the events and attributes you need instrumented
• Run real experiments. Holdouts, incrementality, and A/B tests — measure lift, not vanity metrics
• Drive lifecycle for tentpole moments — season kickoffs, competitions, and product launches — partnering closely with PMs, design, and marketing
• Set the operating standards : naming conventions, QA, frequency capping, and how we decide what's worth sending

Qualification

Required

• 3+ years in lifecycle, CRM, or growth marketing, with meaningful ownership of a consumer program
• Deep hands-on Braze experience (or comparable: Iterable, Airship, Customer.io) — you've built multi-step, branching journeys yourself, not just briefed them
• Strong grasp of email deliverability — sender reputation, authentication, and engagement-based sending. Bonus if you've personally run a domain warm-up or deliverability recovery
• Analytically rigorous. Comfortable in the data, designing holdouts, and telling incremental lift from correlation
• A builder's bias. You're energized by a blank slate and can go from strategy to shipped without waiting for a team
• Clear writer. You can write a push notification that gets tapped and an email that gets opened
• Collaborative with product and engineering — you can scope an instrumentation ask and see it through

Preferred

• Experience with in-app messaging and push, not just email
• Experience in — or genuine passion/ curiosity for — sports, fantasy, DFS, gaming, or another real-money/regulated consumer product
• Familiarity with responsible-gaming or compliance-aware messaging
• SQL, and comfort working directly with a data warehouse
• You're a sports fan who actually uses products like ours

Company

Sleeper
Social platform for fans to enjoy sports together.
Founded in 2015
San Mateo, California, USA
51-200 employees
https://sleeper.com

Funding

• Current Stage: Growth Stage
• Total Funding: $67.3M
• Key Investors: Andreessen Horowitz, General Catalyst, Birchmere Ventures
• 2021-09-16 Series C · $40M
• 2020-05-12 Series B · $20M
• 2018-10-01 Series A · $5.3M

Leadership Team

Nan Wang

Chief Executive Officer
linkedin

Henry Leung

Cofounder
linkedin

Recent News

• Sleeper Closes $20 M Funding And Expanding To Esports Amid Pandemic
• Founder Spotlight: Sleeper

Company data provided by crunchbase.